tag for a page. If pages use “A Target Keyphrase” in the anchor text to a
given page, that page includes “A Target Keyphrase” in its title tag and "h1" Tag repeats “A Target Keyphrase” in anthen we are a good way
towards optimising the given page for “A Target Keyphrase”. Our target
page would also require “A Target Keyphrase” text content.
URL Issues
- URLs should appear to be static - free of query string information.
Acceptable: www.example.co.uk/offices/offices.php
Bad: www.example.co.uk/jsp?type=g&c=red&id=2342
- Simple query strings are better than complex query strings.
- URLs should remain constant. Changing the content of a page should not result in a change of URL.
- URLs should contain keywords:
Bad: www.example.co.uk/page2/
- Tracking URLs should not be used (ie, hyperlinks should not contain information about where else the user has come from on the site or who they area.)
- Pages should only be available via one URL. Search engines punish duplicate content.
- Session based URLs should be avoided at all costs.
Good Start...keep it up
ReplyDeleteI think I will learn more about seo from your blogs. Important instruction for newer seo like me.Good going. when will you post your next blog with more detail?
ReplyDeleteReally, It is very good article for Seo Experts. The URL structure, along with your title tags and meta descriptions should all work together to help you with search engine visibility and rankings. Just like your title tags and meta descriptions your URLs are also all going to be unique.
ReplyDelete