Meta Data, Meta Keyword Tag & Meta Description Tag

Now you are familiar about SEO from the last post. Now in this post let’s learn about Meta data, Meta keyword tag and Meta tag description tag.

Let's start with Meta data. Meta Data is composition of Meta keyword tag and meta description tag. Some important point for generating searching engine friendly Meta data, Meta keyword tag and Meta description tag are:


Meta Data

• Pages should have unique Meta description and Meta keyword tags.
• It is advisable to have default values used when no replacement data is available or to have meta data as a requirement for page publication.
• Sections of the site which produce many similar and dynamic pages are often Meta tagged through a template based system where one or more rules combines with another database look up. The template is populated with page specific information.
• Pages should support the robots Meta tag.
• The default content value for this tag is “follow, index” as this allows search engines into the page and allows spiders to follow links from it.
• There may be instances where a page should be kept out of the search engines and in these instances it should be possible to change the robots Meta tag to “follow, noindex”.

Meta Keyword Tag

• Although this tag is indexed, text appearing within it only has limited relevancy (since it is text that is hidden from the user) - far less than if the text simply appeared in the page content itself.
• It is only really useful to support (or validation) of on-page text - even its use as covering synonyms is limited; it is generally better to try to include synonyms into the main content.
• Roughly speaking, incidence of a keyword in the body text that also appears in the Keyword and/or Description tags can be considered in its equivalent effect as falling somewhere between if that keyword were in a tag and if it were in a tag.
• Like title tags, priority is from left to right, separated by commas. The primary keyword should always be first in the list, and keywords should never occur in the keyword tag unless they also appear in the page text.
  

Recommended Maximum Size: 100 characters, including punctuation.

Meta Description Tag

• Everything that applies to the Keyword tag also applies to this element.
• However because of the significantly lower recommended length, use should be limited to primary keywords only.
• Note that the description data can be used as the page description in search listing when no other information is available.
  

Recommended Maximum Size: 180 characters, including punctuation.

What is SEO (Search Engine Optimization)?

This is my second post on these blog, Hope you like the first one. Many people raise finger on the first post, that what is SEO. So I thought that let me introduce you to SEO. In this blog I have explained, What is SEO & What is search engine algorithm.

This blog outlines my key recommendations for designing a website with organic search engine optimization (SEO) in mind. SEO is deeply in interlinked with how sites are structured, marked up, and how copy is presented and used. However, we realize that appealing to search engine algorithms is only part of the marketing mix and we try to emphasize throughout this blog. Focus should not only be the limitations that SEO imposes but also the freedom of design choice that exist within those limitations.

SEO is particular way of looking at website design, but not one incompatible with more traditional methods. In fact, a good user experience is the key too many tenets of SEO centered design too. You will find that you will probably need to only compromise your design ideas very little to fully integrate SEO into your design, usually only the way you may go about implementing them may need to be modified. Because it is almost impossible to redevelop sites to keep up with minor algorithm changes (even major elements of search engine algorithms change on a daily basis.), as much as possible we attempt to emphasize key underlying themes that will maximize SEO over the long term. Because search engine algorithms are constantly evolving (and the engines that use them change in importance) these guidelines may vary considerably from those you have been issued in the past and will be subject to change in the future.

I m constantly monitors major search engines for changes in algorithms and has developed a number of techniques and tools for detecting, identifying and characterizing algorithm changes in market beating time.

Now you might clear about SEO and Search engine algorithm. In next post we will discussion about title tag, meta tag and meta tag description.

SEO Build Summary

A strong SEO tactic is to align inbound anchor text with title tag and h1
tag for a page. If pages use “A Target Keyphrase” in the anchor text to a
given page, that page includes “A Target Keyphrase” in its title tag and "h1" Tag repeats “A Target Keyphrase” in anthen we are a good way
towards optimising the given page for “A Target Keyphrase”. Our target
page would also require “A Target Keyphrase” text content.

URL Issues

• URLs should appear to be static - free of query string information.

Good: www.example.co.uk/offices/
Acceptable: www.example.co.uk/offices/offices.php
Bad: www.example.co.uk/jsp?type=g&c=red&id=2342

• Simple query strings are better than complex query strings.
• URLs should remain constant. Changing the content of a page should not result in a change of URL.
• URLs should contain keywords:

Good: www.example.co.uk/keyword/
Bad: www.example.co.uk/page2/

• Tracking URLs should not be used (ie, hyperlinks should not contain information about where else the user has come from on the site or who they area.)
• Pages should only be available via one URL. Search engines punish duplicate content.
• Session based URLs should be avoided at all costs.